Founder story

Built by an automotive service business owner who needed better software

I’m Ray, the owner of Dual Action Roadside and the person behind Auto Ollie. I started building Auto Ollie because I could not find a system that genuinely worked for automotive businesses like mine.

Everything I found wanted me to shoehorn my business into a generic SaaS product or a universal field service app. None of them felt built around how roadside, workshop, and automotive service teams actually operate day to day.

Ray from Dual Action Roadside
Ray Barnes, founder of Auto Ollie and owner of Dual Action Roadside.

I could not find an app to run my business properly, so I started building it.

Auto Ollie comes from a practical problem, not a pitch deck. Running a real automotive operation exposed the same gap again and again: tools were either too broad, too clunky, or too disconnected from the realities of small service businesses.

So instead of forcing Dual Action into software built for everyone, I set out to build a true automotive backend and field service platform for businesses like mine.

  • Automotive businesses should not have to force their workflow into generic field service software.
  • The same system should support both workshop work and mobile roadside jobs without compromise.
  • Small teams need practical software that reduces admin, not another platform to babysit.
Product direction

Auto Ollie is being shaped for the way small automotive businesses actually work.

The goal is straightforward: one system for the admin, job flow, and field activity that keep a business moving. That means less patching together generic tools and more time spent on customers, vehicles, and booked work.

01

Job scheduling, dispatch, and technician visibility

02

Customer, vehicle, and service history in one place

03

A workflow that fits garages, roadside operators, and growing small teams

Early access

Join the beta and help shape the product with someone who uses it for real.

Apply for beta access